SpeakerDirector of Corporate Communications at the Telecommunications and Digital Government Regulatory Authority (TDRA), with over 20 years of experience in government communication and strategic media, she has led the development and implementation of national communication strategies, managed major media campaigns, and contributed to building a strong institutional image that reflects the UAE’s digital vision; with extensive experience in both UAE and international media, she has managed global media relations and executed promotional campaigns that strengthened institutional presence on local and global platforms, playing a pivotal role in launching innovative initiatives that enhanced public trust, supported digital transformation, and integrated concepts of happiness and well-being into the organizational culture; she has also participated in panel discussions and specialized lectures in the field of media and government communication, addressing topics such as the future of digital media, reputation management, and the role of communication in supporting national agendas; she holds an Executive MBA from the University of Sharjah and has participated in prestigious leadership programs, including the UAE Government Leaders Program and the Mohammed bin Rashid Leadership Program.